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“Reef Safe” Sunscreens Debut to High Praise

New Beach Buff® product line spares the environment while protecting your skin 

ORMOND BEACH, FL (June 22, 2009): That sunscreen you slather on your skin before jumping in the ocean may be protecting your body, but it may also be killing coral reefs. In fact, 4,000 to 6,000 metric tons of toxic sunscreens are estimated to wash off swimmers into the oceans every year, leading to sunscreen-induced bleaching of up to 10 percent of the world’s coral reefs.
 
Ormond Beach, Fla.-based Tropical Seas, Inc., wants to eliminate this environmental menace.
 
The company recently introduced a new line of Beach Buff® “Reef Safe” sunscreens, and the market’s response has already been extraordinary.
 
“The products are flying off the shelves, even though our official launch isn’t for two weeks,” said Dan Knorr, CEO and president of Tropical Seas, Inc. (www.tropicalseas.com). “Our distribution partners tell us that consumers are embracing the idea that they can protect themselves while helping to save the oceans, reefs and sea life.”
 
The sunscreens were subjected to a comprehensive series of independent laboratory tests to support and authenticate the biodegradability of the lotions. The research found that 99 percent of the material biodegraded in seawater within 60-80 days, while no evidence of toxicity to micro-organisms and other sea life was detected.
 
Reef Safe is the first scientifically substantiated biodegadeable suncare.  No other sunscreen currently on the market can substantiate the “reef safe” claim.
 
 The study also found that Beach Buff’s waterproof formula allows less than 3 percent of the product to come off in the water, which compares favorably to mass market brands that lose up to 29 percent of the product immediately upon entering the water.
 
“That means our “Reef Safe” lotions not only biodegrade quickly, but very little gets into the oceans to begin with,” said Knorr. “These sunscreens are in keeping with our corporate commitment to environmental responsibility. We’re proud to do our part in making the oceans a little cleaner while we keep our customers safe from the dangerous effects of the sun.”
 
Tropical Seas donates a portion of every sale to the International Fund for Animal Welfare (www.ifaw.org). No animal by-products are used in its products, and it does not perform animal testing of any kind.

Reef Safe SunCare by Beach Buff sunscreens are available in resort locations across the U.S. Sunbelt, Hawaii and throughout the Caribbean islands, and online.

About Reef Safe SunCare

ReefSafe™ SunCare by Beach Buff®, manufactured and distributed by Ormond Beach, Fla. based Tropical Seas, Inc., addresses well-documented concerns about the damage done to reefs and marine life by the 4,000 to 6,000 metric tons of toxic sunscreens estimated to wash off swimmers into the oceans every year. Reef Safe sunscreens were subjected to a comprehensive series of independent laboratory tests to support and authenticate the biodegradability of the lotions. The research found that Reef Safe SunCare products biodegrade, on average, less than 90 days in seawater and freshwater. No evidence of toxicity to microorganisms and other sea life was detected. Research also found that Reef Safe’s waterproof formula allows less than three percent of the product to come off in water, which compares favorably to the estimated 25 percent of mass-market brand lotions that come off in water.


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Media Contact

Laurie D. Fontenot
229-834-4140
laurie@lacadian.com